ABOUT US
The FullStop Mission
FullStop's mission is to use the latest innovations to improve traffic safety for segments of drivers that have traditionally been overlooked or unreachable. This is reflected in our desire to target rural intersections that have not been upgraded in decades, even though they have a much higher rate of accidents than urban roads.
Our corporate culture reflects a desire to make a social impact with our state-of-the-art technology. Employees are free to experiment with innovative solutions and learn from failure as long as they are guided by the social problems that we’re trying to solve. They are encouraged to follow Genchi Gembutsu, the Japanese philosophy of “going and seeing for yourself.” Our product is a cyber-physical system that can have a true impact on driver safety. We want employees to visit installation sites and talk to customers and drivers to gain a first hand knowledge of how well our product is working.
Our Team
Jim Smith, CEO
Jim is responsible for business development, sales and driving the company mission. He was the former CTO of TrafficWorks, a traffic sensing technology company. As a research scientist and graduate of MIT and Carnegie Mellon, Jim was among the first to commercialize vehicle recognition technology.
Lisa Wagner, CTO
Lisa participate in business development as the technical expert for the company. She speaks at industry conferences and works with engineering to ensure that the product meets standards and delivers business value.
Lisa led the innovation team for Windward, a company that builds and installs wind turbine power cells. She spoke at several alternative energy conferences, offering her technological vision for the future of energy. She holds an MS in Electrical Engineering from Virginia Tech.
Jane Jones, Marketing Director
Jane creates promotional materials to establish the Full Stop brand. Jane sold and implemented global client solutions for Microsoft, launched new channels for Target, and led design strategy to craft new brands and customer experiences. She holds an MBA from Georgetown.
Roger Simpson, Eng. Director
Roger is responsible for building the MVP prototype of the FullStop sign system and iterating the product based on feedback. He also establishes best practices for software and hardware components. Previously, he designed and implemented machine learning and natural language processing systems for TrafficWorks, DataGrab and Plinko. He holds a PhD in Electrical Engineering and Computer Science from MIT.
Rick Gibson, Operations Manager
Rick manages vendor relationships, maintains inventory and executes stop sign installations. An expert in scaling operations, Rick is the former COO of Windward, a company that builds and installs wind turbine power cells. He led Windward’s Professional Services team, growing it to 8 offices globally. Rick holds an MBA from MIT Sloan.
Advisors
Bill Brasky
TRAFFIC & SAFETY CONSULTANT
Advises FullStop on current traffic safety regulations, industry opportunities and sign standards.
Credentials
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Work Area Protection, - Traffic Safety Devices Manufacturer - Northeast US Sales Mgr, 2 years
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American Traffic Safety Services Association (ATSSA), Director of Member Services & Technical Support, 4.5 years
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Member, National Committee for Uniform Traffic Control Devices
Sam Gonzalez
GOVERNMENT LIAISON
Relays FullStop product information and enhancements to decision making government officials as well as keeps FullStop up to date with relevant government initiatives.
Credentials
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Senior Analyst, Market Intelligence, immixGroup
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15 years of experience selling technology solutions to the public sector
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10 years experience in acquisition planning and procurement for the SLED (State, Local, Education) market
Partners
RoadSafe Traffic
Since Full Stop offers a physical product that must be installed in unique and unpredictable rural locations, we must rely on experts to understand the intricacies and risks associated with traffic sign installation. RoadSafe Traffic Systems is a well-regarded company that provides temporary traffic control and protection for street construction projects. They are often used as subcontractors to general contractors who work with state governments. They have a national network of branches that can provide crews and equipment to geographically dispersed areas throughout the U.S. Their partnership will ensure that each Full Stop sign system gets installed correctly and safely.
KITTI
This is a joint project between the Karlsruhe Institute of Technology and Toyota Technological Institute of Chicago. This project provides computer vision benchmarks based on real world traffic situations. The key to this effort is the volume of datasets captured by a moving platform while driving in and around Karlsruhe, Germany. Their goal is to advance the development of computer vision and robotic algorithms targeted to autonomous driving. Their datasets were key to the development of near-miss accident data, information that is imperative to Full Stop’s success.
FLIR Systems
A key aspect of the Full Stop sign system is its ability to detect vehicles and recognize actual accidents and near-miss accidents. It will be difficult for us to provide full-time staff devoted to image sensing and processing. FLIR Systems is the world’s largest commercial company specializing in thermal imaging cameras, components and sensors. As a partner, they would supplement our traffic analysis capabilities with their deep image sensing experience.
SolarTech Power
SolarTech is one of the leading solar panel manufacturers in the world, with a focus on traffic signals and control applications. They offer custom made solar panels which will help Full Stop since each of our rural target installation sites will vary. If we encounter a site with limited solar visibility, then we will rely on SolarTech to offer possible solutions. Renewable energy will help differentiate our product and SolarTech can help us achieve this goal quickly and reliably