FullStop and its impact on the Variable Message Signage Manufacturing Industry

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Variable Message Signage Manufacturing Industry

“FullStop, with its additional analytics and data storage components that set it apart, shows the industry that there is room to grow into new areas of business.”

The Variable Message Signage

Manufacturing (VMSM) industry in the United States focuses on the production of electronic signs that display programmable messages using LEDs or incandescent bulbs. Within this industry, FullStop is more specifically part of the Transportation Displays segment that makes about 12% of the VMSM. Over the years, the VMSM has been primarily focused on providing solutions used by government and transit agencies to provide timely traffic or arrival and departure information, but there is an opportunity to do more.

New Technology

FullStop provides some of the technology implemented in other VMSM products, with additional analytics and data storage components that sets it apart, and shows the industry there is room to grow into new areas of business. With its on-board thermal traffic cameras, traffic data analysis, vehicle collision, near miss detection, and data archiving features, to name a few, FullStop provides the same basic features of other signaling products in the VMSM market, but it also takes the advantage of being in a prime location where safety on our roads can be impacted and improved.

Smart products like FullStop show the VMSM industry that there is an opportunity to transform product signaling into cutting edge and disruptive products that can serve more than one purpose. Companies that invest in the knowledge of making their products more versatile by including smart technologies, will gain an edge on their competition.

Want to learn more about how FullStop is changing the landscape of the Variable Message Signage industry? Read our light paper for more details.