Breaking into the Government Market, FullStop's Scaling Challenge

What is the greatest challenge to scaling your business and on-boarding new clients/customers?

Challenges

Appropriately planning out a business’s future means choosing an effective scaling strategy for future company and customer base growth. While this can be challenging at the best of times, adding in government oversight adds an extra variable that encumbers this task even further. This is FullStop’s greatest challenge to on-boarding new customers.

“... adding in government oversite adds an extra variable that encumbers (choosing an effective scaling strategy) even further.”

Government regulations and hurdles that are associated with making changes to current traffic patterns are thorough. The US Department of Transportation’s highest priority and core mission is safety. This means that in order to ensure that roads are as safe as possible, all new signs and technology being used need to go through a stringent vetting process. The vetting process starts with the Federal Highway Administration’s Manual on Uniform Traffic Control Devices (MUTCD).

While the MUTCD is regulated on the federal level, it is considered to be the “bare bones” of requirements that states have to use, and many states have more stringent rules to fit their own needs. This means that many states have supplemental requirements to go along with the National MUTCD, and some states have their own MUTCD all together. As FullStop’s scaling plan includes distributing to states across the nation, getting approval from multiple states’ MUTCD review inspections will take time and money.

FullStop Strategy

“States using the national MUTCD should be targeted first...”

After targeting a few select states for an initial market test, an appropriate strategy of immersion into states with similar MUTCDs is needed in order to scale successfully. Ideally, states using the national MUTCD should be targeted first, followed by states with supplemented MUTCDs, and lastly states with their completely own versions.

For more information about the MUTCD, follow the link here:

https://mutcd.fhwa.dot.gov/kno_2009r1r2.htm